Playground

One Group. Five Companies. One Change Accelerator

One Group. Five Companies. One Change Accelerator.

About Us

At Playground Group, we start, own, and grow companies and those who lead them. We’re a corporate group with a sharp focus on technology and leadership, built around specialized companies that together form a uniquely strong offering.

What sets us apart is our ability to combine deep technical expertise with the flexibility and personal touch of smaller core teams. We believe great things happen when talented people are trusted, empowered, and surrounded by others who share their drive and curiosity.

Our Story

| 80+ People | 5 Niche Brands | Stockholm Roots |

It all started in 2008 with Playground Consulting, founded by Fredrik Johansson and Jonas Wärn. Since then, we've grown step by step, building new companies in partnership with exceptional people:

  • 2017: Playground Group is formed with Lennart Jacobsen joining as Chairman and co-owner
  • 2018: Playground Tech is launched with Magnus Villson
  • 2022: Playground Dev joins the group with Oliver von Semkov
  • 2023: Playground Data is founded with Mattias Norling
  • 2024: Playground Security is created with Wilhelm Vöörtmann